'FINANCIAL TIMES' CORPORATE STRATEGY CASE BOOK by Wickham, Philip ISBN 0273643428
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[edit] 'FINANCIAL TIMES' CORPORATE STRATEGY CASE BOOK
This corporate-strategy text provides a range of interesting and exciting case material, ready to use in isolation or in conjunction with the corresponding edition of Richard Lynch's 'Corporate Strategy'.
This text provides a range of interesting, relevant and exciting case material to support the teaching of modern strategic management methods and skills. It may be used as a stand alone teaching tool or in conjunction with Richard Lynch's Corporate Strategy.The book is organised into chapters that structure a comprehensive teaching programme. These parallel thestructure of Richard Lynch's Corporate Strategy. Each has six or more cases drawn from the Financial Times Newspaper, which are relevant, up to date and reflects the consistently high standard of FT journalism.Features include:* over 100 cases;* consise exploration of key strategic ideas providesintroduction to each chapter;* well-defined and relevant learning outcomes at every stage;* questions relating to each chapter's ideas and cases focusclassroom discussion and check learning;* parallel structure of Richard Lynch's Corporate Strategymakes further learning easy to organise.Philip Wickahm is Senior Lecturer in Strategy and Entrepreneurship at the Teesside School of Business and Management and is the author of several Pearson Textbooks including Strategic Entrepreneurship.
[edit] Book Details
[edit] Title
'FINANCIAL TIMES' CORPORATE STRATEGY CASE BOOK
[edit] Author
Wickham, Philip
[edit] ISBN
0273643428
[edit] Published
16/05/2000
[edit] Publisher
PEARSON HIGHER EDUCATION
[edit] Binding
paperback
[edit] Retail Price
29.99 (GBP)
[edit] Typical Price Online
29.99 (GBP)
[edit] Buy Book Online
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