'FINANCIAL TIMES' MARKETING CASEBOOK by Wright, Sheila ISBN 0273638963
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[edit] 'FINANCIAL TIMES' MARKETING CASEBOOK
This text uses cases drawn from 'Financial Times' articles to highlight and exemplify core marketing issues. Each chapter contains three to four cases that can be used as part of an introductory marketing course.
This second edition of the FT Marketing Casebook has been completely updated with new case material drawn from a wide variety of sectors. Each of the 23 chapters contains a brief introduction to the subject area which is then summarised into key points with which the student should be familiar. Three to four articles make up the main body of each chapter and the subject areas are brought to life through questions and opportunities for presentations, debates, background research and discussion. Each article is accompanied by a series of questions designed to encourage thought about whether or not the theories of marketing can be useful to help explain a firms action.The book is ideal for use across the full range of marketing texts available from Financial Times/Prentice Hall. Examples of cases covered include: Teletubbies, Dixons, Nintendo, Heinz, Apple, Renault, Coca-cola and many more!In addition an instructor's manual, available free to adopting lecturers, show how the cases can be used within a course.
[edit] Book Details
[edit] Title
'FINANCIAL TIMES' MARKETING CASEBOOK
[edit] Author
Wright, Sheila
[edit] ISBN
0273638963
[edit] Published
11/09/2000
[edit] Publisher
Pitman Publishing
[edit] Binding
paperback
[edit] Retail Price
32.99 (GBP)
[edit] Typical Price Online
32.33 (GBP)
[edit] Buy Book Online
If you wish to purchase 'FINANCIAL TIMES' MARKETING CASEBOOK, written by Wright, Sheila and published by Pitman Publishing on 11/09/2000 then we have listed a few select online book retailers who can provide good value and service.
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