'FINANCIAL TIMES' MASTERING MARKETING by Kellog, I ISBN 0273642227

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Contents 1 'FINANCIAL TIMES' MASTERING MARKETING 1.1 Book Details 1.1.1 Images 1.1.2 Title 1.1.3 Author 1.1.4 ISBN 1.1.5 Published 1.1.6 Publisher 1.1.7 Binding 1.1.8 Retail Price 1.1.9 Typical Price Online 2 Buy Book Online

[edit] 'FINANCIAL TIMES' MASTERING MARKETING

While covering all the basics, the main focus of this text is on the many challenges for marketers in the 21st century. It shows how to take advantage of new technology-driven marketing channels; how to predict and influence consumer needs; and how to ensure a marketing message is understood.

Markets are changing rapidly. Industry boundaries are blurring. New competitors offer changing threats. Customer demands differ widely. How do these phenomena impact upon market thinking? Keep your marketing moving as fast as your market place.

[edit] Book Details

[edit] Images

[edit] Title

'FINANCIAL TIMES' MASTERING MARKETING

[edit] Author

Kellog, I

[edit] ISBN

0273642227

[edit] Published

23/06/1999

[edit] Publisher

Pitman Publishing

[edit] Binding

paperback

[edit] Retail Price

29.99 (GBP)

[edit] Typical Price Online

29.99 (GBP)

[edit] Buy Book Online

If you wish to purchase 'FINANCIAL TIMES' MASTERING MARKETING, written by Kellog, I and published by Pitman Publishing on 23/06/1999 then we have listed a few select online book retailers who can provide good value and service.

	ISBN 0273642227 BUY NOW

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