'HARVARD BUSINESS REVIEW' ON CUSTOMER RELATIONSHIP MANAGEMENT by 'Harvard Business Review' ISBN 1578516994
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[edit] 'HARVARD BUSINESS REVIEW' ON CUSTOMER RELATIONSHIP MANAGEMENT
Presents a collection of articles, which helps organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
Harvard Business Review is a brand name recognized throughout the world. The volumes cover 'hot' topics and perennial favorites. Books help readers understand the fundamental issues, concerns, and controversies associated with each of the respective topics. Readers can use the books to brush up on the latest, best thinking or to address a particular need in their organizations. Harvard Business Review is the place to learn about important management issues, bringing today's managers and professionals the information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established Harvard Business Review as required reading for ambitious business people in organizations around the globe. The Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management. The publication of these 3 books brings the series to 32 volumes. The first 29 books have combined sales of 500,000 copies.
[edit] Book Details
[edit] Title
'HARVARD BUSINESS REVIEW' ON CUSTOMER RELATIONSHIP MANAGEMENT
[edit] Author
'Harvard Business Review'
[edit] ISBN
1578516994
[edit] Published
01/02/2002
[edit] Publisher
Harvard Business School Press
[edit] Binding
paperback
[edit] Retail Price
11.99 (GBP)
[edit] Typical Price Online
11.39 (GBP)
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If you wish to purchase 'HARVARD BUSINESS REVIEW' ON CUSTOMER RELATIONSHIP MANAGEMENT, written by 'Harvard Business Review' and published by Harvard Business School Press on 01/02/2002 then we have listed a few select online book retailers who can provide good value and service.
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