'HARVARD BUSINESS REVIEW' ON MARKETING by 'Harvard Business Review' ISBN 1578518040
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[edit] 'HARVARD BUSINESS REVIEW' ON MARKETING
The 'Harvard Business Review Paperback Series' is designed to bring managers and professionals the fundamental information they need to stay competitive in a fast-moving world. The articles in this collection provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.
[edit] Book Details
[edit] Title
'HARVARD BUSINESS REVIEW' ON MARKETING
[edit] Author
'Harvard Business Review'
[edit] ISBN
1578518040
[edit] Published
01/04/2002
[edit] Publisher
HARVARD BUSINESS SCHOOL PUBLISHING
[edit] Binding
paperback
[edit] Retail Price
11.99 (GBP)
[edit] Typical Price Online
11.99 (GBP)
[edit] Buy Book Online
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