ASIAN BRANDING by BATEY, IAN ISBN 0130664669

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Contents

[edit] ASIAN BRANDING

This guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game. It shows how a range of products in Asia, Australia and India can become global power brands by the year 2020.


[edit] Book Details

[edit] Title

ASIAN BRANDING

[edit] Author

BATEY, IAN

[edit] ISBN

0130664669

[edit] Published

31/05/2002

[edit] Publisher

PEARSON HIGHER EDUCATION

[edit] Binding

paperback

[edit] Retail Price

35 (GBP)

[edit] Typical Price Online

34.3 (GBP)

[edit] Buy Book Online

If you wish to purchase ASIAN BRANDING, written by BATEY, IAN and published by PEARSON HIGHER EDUCATION on 31/05/2002 then we have listed a few select online book retailers who can provide good value and service.

ISBN 0130664669


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