Ahead of the Game by Moffat, Lynn ISBN 0077098390

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Contents

[edit] Ahead of the Game

The marketing guide for small business. Lots of real life examples from international, national, small and large organisations.

The book looks at how small businesses can attract, win and keep customers. Based on the author's extensive work with a broad range of large and small businesses. It looks at not only advertising and selling but provides the complete guide to making your business successful. It addresses subjects such as: * How to monitor opportunities and trends in order to keep ahead * How to remain flexible * How to find the right customer * How to compete * Building customer loyalty * Customer service and complaint handling * How to best use the internet * Presenting ideas when trying to win new clients * Motivating staff

[edit] Book Details

[edit] Title

Ahead of the Game

[edit] Author

Moffat, Lynn

[edit] ISBN

0077098390

[edit] Published

01/09/2001

[edit] Publisher

McGraw-Hill Publishing Co.

[edit] Binding

PAPERBACK

[edit] Retail Price

14.99 (GBP)

[edit] Typical Price Online

14.99 (GBP)

[edit] Buy Book Online

If you wish to purchase Ahead of the Game, written by Moffat, Lynn and published by McGraw-Hill Publishing Co. on 01/09/2001 then we have listed a few select online book retailers who can provide good value and service.

ISBN 0077098390


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