BRAND MANAGEMENT by Riezebos, R ISBN 0273655051

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Contents 1 BRAND MANAGEMENT 1.1 Book Details 1.1.1 Title 1.1.2 Author 1.1.3 ISBN 1.1.4 Published 1.1.5 Publisher 1.1.6 Binding 1.1.7 Retail Price 1.1.8 Typical Price Online 2 Buy Book Online

[edit] BRAND MANAGEMENT

This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection.

[edit] Book Details

[edit] Title

BRAND MANAGEMENT

[edit] Author

Riezebos, R

[edit] ISBN

0273655051

[edit] Published

02/09/2002

[edit] Publisher

Financial Times Prentice Hall

[edit] Binding

paperback

[edit] Retail Price

40.99 (GBP)

[edit] Typical Price Online

40.99 (GBP)

[edit] Buy Book Online

If you wish to purchase BRAND MANAGEMENT, written by Riezebos, R and published by Financial Times Prentice Hall on 02/09/2002 then we have listed a few select online book retailers who can provide good value and service.

	ISBN 0273655051 BUY NOW

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