COMMUNICATION MODELS by McQuail, Denis ISBN 058203650X
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[edit] COMMUNICATION MODELS
Amongst the topics covered in this text are: the personal, diffusion and short term effects of mass communication on individuals; effects of mass communication on culture and society; audience centred models; media organization; planned communication; and new media and the information society.
Presents the main existing models of the whole of parts of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
[edit] Book Details
[edit] Title
COMMUNICATION MODELS
[edit] Author
McQuail, Denis
[edit] ISBN
058203650X
[edit] Published
06/10/1993
[edit] Publisher
Longman
[edit] Binding
paperback
[edit] Retail Price
37.99 (GBP)
[edit] Typical Price Online
34.19 (GBP)
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