CRITICAL STUDIES IN MEDIA COMMERCIALISM by Andersen, Robin K ISBN 0198742770

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Contents 1 CRITICAL STUDIES IN MEDIA COMMERCIALISM 1.1 Book Details 1.1.1 Title 1.1.2 Author 1.1.3 ISBN 1.1.4 Published 1.1.5 Publisher 1.1.6 Binding 1.1.7 Retail Price 1.1.8 Typical Price Online 2 Buy Book Online

[edit] CRITICAL STUDIES IN MEDIA COMMERCIALISM

These essays explore the growing complexity, range, and reach of media commercialism in today's world. From the media giants to the effects of advertising on politics, society, and the individual, this collection provides a critique of both the impact and the limits of media commercialism.

Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the 20th Century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly sophisticated, with the development of multinational media corporations and electronic media opportunities. Developments have been so rapid that scholars are only now beginning to come to terms with the full impact of media commercialization as a global phenomenon cutting across traditional cultural, economic, and social boundaries. Critical Studies in Media Commercialism brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world.

[edit] Book Details

[edit] Title

CRITICAL STUDIES IN MEDIA COMMERCIALISM

[edit] Author

Andersen, Robin K

[edit] ISBN

0198742770

[edit] Published

25/05/2000

[edit] Publisher

Oxford University Press

[edit] Binding

paperback

[edit] Retail Price

27.99 (GBP)

[edit] Typical Price Online

27.99 (GBP)

[edit] Buy Book Online

If you wish to purchase CRITICAL STUDIES IN MEDIA COMMERCIALISM, written by Andersen, Robin K and published by Oxford University Press on 25/05/2000 then we have listed a few select online book retailers who can provide good value and service.

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