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Articles in category "Sales & marketing management"
There are 200 articles in this category.
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- BASIC MARKETING MANAGEMENT by Dalrymple, Douglas J ISBN 0471353922
- BIG BRANDS BIG TROUBLE by Trout, Jack ISBN 0471263036
- BIG BRANDS BIG TROUBLE by Trout, Jack ISBN 0471414328
- BRAIN SELL by Buzan, Tony ISBN 0566076675
- BRAND MANAGEMENT CHECKLIST by VANAUKEN, BRAD ISBN 0749436999
- BRAND MANAGEMENT by Riezebos, R ISBN 0273655051
- BRAND MANNERS by Pringle, Hamish ISBN 0471496065
- BRAND WARRIORS by GILMORE, FIONA (ED) ISBN 1861975929
- BUILDING A BRAND IN A WEEK by LAVER, PETE (VISITING LECTURER, GREENWICH UNIVERSITY) ISBN 0340859016
- BUSINESS MARKETING MANAGEMENT by Hutt, Michael D ISBN 0030291798
- BUSINESS MARKETING MANAGEMENT by Hutt, Michael ISBN 0324190433
- BUSINESS SOLUTIONS ON DEMAND by STONE, MERLIN (IBM PROFESSOR OF RELATIONSHIP MARKETING, BRISTOL BUSINESS SCHOOL) ISBN 0749441720
- BUSINESS-TO-BUSINESS MARKETING by Naude, Peter ISBN 033392195X
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- CASES IN MARKET-LED STRATEGIC CHANGE by Piercy, Nigel ISBN 0750642653
- CAUSE RELATED MARKETING by Adkins, Sue ISBN 0750644818
- CIM ADVANCED CERTIFICATE - PAPER 8: MARKETING OPERATIONS by BPP ISBN 0751748862
- CIM CERTIFICATE (STAGE 1) PAPER 1 MARKETING FUNDAMENTALS PASSCARDS by Hooper, Mary ISBN 0751714224
- CIM CERTIFICATE (STAGE 1) PAPER 2 MARKETING ENVIRONMENT PASSCARDS by Hooper, Mary ISBN 0751714232
- CIM CERTIFICATE (STAGE 1) PAPER 4 MARKETING IN PRACTICE PASSCARDS by OBREE, GRAEME ISBN 0751714259
- CIM CERTIFICATE - PAPER 1: MARKETING ENVIRONMENT STUDY TEXT (2003) by STERENLY, KIM (PROFESSOR OF PHILOSOPHY, VICTORIA UNIVERSITY O ISBN 0751712175
- CIM CERTIFICATE - PAPER 2: CUSTOMER COMMUNICATIONS IN MARKETING STUDY TEXT (2003) by STERENLY, KIM (PROFESSOR OF PHILOSOPHY, VICTORIA UNIVERSITY O ISBN 0751712183
- CIM CERTIFICATE - PAPER 3: CUSTOMER COMMUNICATIONS PASSCARDS by Hooper, Mary ISBN 0751714240
- CIM CERTIFICATE - PAPER 3: MARKETING IN PRACTICE STUDY TEXT (2003) by SCHWARTZ-BART, ANDRE ISBN 0751712191
- CIM CERTIFICATE - PAPER 4: MARKETING FUNDAMENTALS STUDY TEXT (2003) by CHAZAL, RICHARD DE ISBN 0751712167
- CIM DIPLOMA - PAPER 10: INTERNATIONAL MARKETING STRATEGY by BPP ISBN 0751748889
- CIM DIPLOMA - PAPER 11: STRATEGIC MARKETING MANAGEMENT - PLANNING AND CONTROL by BPP ISBN 0751748897
- CIM DIPLOMA - PAPER 12: STRATEGIC MARKETING MANAGEMENT - ANALYSIS AND DECISION by BPP ISBN 0751748757
- CIM DIPLOMA - PAPER 9: INTEGRATED MARKETING COMMUNICATIONS by BPP ISBN 0751748870
- CIM DIPLOMA PAPER 10 INTERNATIONAL MARKETING STRATEGY STUDY TEXT by LE MESSURIER, BRIAN ISBN 075171111X
- CIM DIPLOMA PAPER 11 STRATEGIC MARKETING MANAGEMENT by KAVANAGH, P.J. ISBN 0751711128
- CIM DIPLOMA PAPER 9 INTEGRATED MARKETING COMMUNICATIONS STUDY TEXT by FORTY, LT COL GEORGE ISBN 0751711101
- CIM DIPLOMA PAPER 9 INTEGRATED MARKETING COMMUNICATIONS by MARTIN, ELIZABETH A. ISBN 0751712647
- CIM HANDBOOK OF STRATEGIC MARKETING by Egan, Colin ISBN 0750626135
- CIM STAGE 2 - PAPER 8: MARKETING MANAGEMENT STUDY TEXT (2003) by FORTY, LT COL GEORGE ISBN 0751710989
- CITIZEN BRANDS by Willmott, Michael ISBN 0471492124
- COMPENSATING NEW SALES ROLES by Colletti, Jerome ISBN 0814471064
- COMPENSATING THE SALES FORCE by CICHELLI, DAVID J ISBN 0071411887
- CONTEMPORARY SERVICES MARKETING MANAGEMENT by Gabbott, Mark ISBN 1861524382
- CREATING CUSTOMER VALUE THROUGH STRATEGIC MARKETING PLANNING by Nijssen, Edwin J ISBN 0792372727
- CREATING POWERFUL BRANDS by Chernatony, L De ISBN 0750622407
- CUSTOMER COMMUNICATIONS IN MARKETING 2 by BPP ISBN 0751741264
- CUSTOMER COMMUNICATIONS IN MARKETING 2 by BPP ISBN 0751748803
- CUSTOMER EXPERIENCE MANAGEMENT by SCHMITT ISBN 0471237744
- CUSTOMER RELATIONSHIP DEVELOPMENT by BLOMQVIST, RALF ISBN 0852976828
- Co-marketing Solution by Clark, Shawn ISBN 0658000063
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- IF YOU'RE SO BRILLIANT...HOW COME YOU DON'T HAVE A MARKETING PLAN? by McDonald, Malcolm ISBN 074943726X
- IMC by Duncan, Tom ISBN 0071123822
- INFINITE ASSET by Hill, Sam ISBN 1578512492
- INTEGRATED MARKETING COMMUNICATIONS 9 by BPP ISBN 0751741337
- INTERNAL MARKETING by Lewis, Barbara ISBN 0415213177
- INTERNAL MARKETING by Lewis, Barbara ISBN 0415213185
- INTERNATIONAL MARKETING AND EXPORT MANAGEMENT by STRANDSKOV, JESPER (PROFESSOR, AARHUS SCHOOL OF BUSINESS, DE ISBN 0273655213
- INTERNATIONAL MARKETING STRATEGY 10 by BPP ISBN 0751741345
- INTERNATIONAL MARKETING STRATEGY by BRADLEY, FRANK (UNIVERSITY COLLEGE DUBLIN) ISBN 027365571X
- INTERNATIONAL MARKETING by BLYTHE, JIM (READER IN MARKETING, GLAMORGAN BUSINESS SCHOOL, ISBN 0749438088
- INTERNATIONAL MARKETING by Cateora, Philip R ISBN 0071123121
- INTERNATIONAL MARKETING by Paliwoda, Stanley J ISBN 0750622415
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- MAKE TELESALES WORK by Kaye, Stephen ISBN 1857037081
- MANAGEMENT AND MARKETING OF SERVICES by Cottam, Angela ISBN 0750635940
- MANAGEMENT INFORMATION/MARKETING DEC 6 by BPP ISBN 0751741302
- MANAGEMENT INFORMATION/MARKETING DEC 6 by BPP ISBN 0751748846
- MANAGEMENT OF A SALES FORCE by SPIRO, ROSANN ISBN 0071198989
- MANAGING SERVICES MARKETING by Bateson, John E G ISBN 0030225191
- MANAGING THE CUSTOMER EXPERIENCE by Wheeler, Joe ISBN 0273661957
- MANAGING THE M/C INTERFACE 5 by BPP ISBN 0751741299
- MANAGING THE M/C INTERFACE 5 by BPP ISBN 0751748838
- MANAGING YOUR SALES TEAM by Humphries, John ISBN 1857034945
- MARKET BASED MANAGEMENT by BEST, ROGER J. (UNIVERSITY OF OREGON, USA) ISBN 013008218X
- MARKET PLANNING GUIDE by BANGS, DAVID H. ISBN 0793159717
- MARKETING ACROSS CULTURES by Usunier, Jean-Claude ISBN 0130106682
- MARKETING ACTION PLAN FOR THE GROWING BUSINESS by Vyakarnam, Shailendra ISBN 0749426497
- MARKETING AND ENTREPRENEURSHIP IN SMES (SMALL AND MEDIUM ENTERPRISES) by Carson, David, etc. ISBN 0131509705
- MARKETING AND STRATEGY by Institute of Management ISBN 0340742909
- MARKETING AND THE BOTTOM LINE by TIM AMBLER ISBN 0273661949
- MARKETING AUDIT HANDBOOK by Wilson, Aubrey ISBN 0749437359
- MARKETING BRIEFS by Dibb, Sally ISBN 0750653868
- MARKETING CHANNEL DEVELOPMENT AND MANAGEMENT by MCCALLEY, RUSSELL W. (ADJUNCT PROFESSOR, ARIZONA STATE UNIVE ISBN 0899307809
- MARKETING CHANNELS by LUMPKIN, JAMES R ISBN 0072895128
- MARKETING CHANNELS by Pelton, Lou ISBN 0071121005
- MARKETING COMMUNICATIONS by Yeshin, Tony ISBN 0750619236
- MARKETING ENVIRONMENT 1 by BPP ISBN 0751741256
- MARKETING ENVIRONMENT 1 by BPP ISBN 075174879X
- MARKETING FOR COMPLEMENTARY THERAPISTS by HAROLD, STEVEN ISBN 1857038061
- MARKETING FUNDAMENTALS 4 by BPP ISBN 0751741280
- MARKETING FUNDAMENTALS 4 by BPP ISBN 075174882X
- MARKETING IN PRACTICE 3 by BPP ISBN 0751741272
- MARKETING IN PRACTICE 3 by BPP ISBN 0751748811
- MARKETING LOGISTICS by Christopher, Martin ISBN 0750652241
- MARKETING MANAGEMENT AND INFORMATION TECHNOLOGY by FLETCHER, KEITH (STRATHCLYDE GRADUATE BUSINESS SCHOOL, UNIVE ISBN 0131844822
- MARKETING MANAGEMENT AND STRATEGY by Doyle, Peter ISBN 0273651501
- MARKETING MANAGEMENT FOR NON-PROFIT ORGANIZATIONS by Sargeant, Adrian ISBN 0198775660
- MARKETING MANAGEMENT by Boyd, Harper W ISBN 0071123083
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- MARKETING MANAGEMENT by Guiltinan, Joseph P ISBN 007114255X
- MARKETING MANAGEMENT by Hollensen, Sven ISBN 0273643789
- MARKETING MANAGEMENT by KOTLER, PHILIP (NORTHWESTERN UNIVERSITY, ILLINOIS, USA) ISBN 0130336297
- MARKETING MANAGEMENT by KOTLER, PHILIP (NORTHWESTERN UNIVERSITY, ILLINOIS, USA) ISBN 0130497150
- MARKETING MANAGEMENT by Norgan, Susan ISBN 0201544474
- MARKETING MANAGEMENT by Quelch, John A ISBN 0071123288
- MARKETING MOVES by Kotler, Philip ISBN 1578516005
- MARKETING ON A TIGHT BUDGET by Forsyth, Patrick ISBN 0749432632
- MARKETING OPERATIONS 8 by BPP ISBN 0751741329
- MARKETING PLACES IN EUROPE by Kotler, Philip, etc. ISBN 0273644424
- MARKETING PLAN IN COLOUR by McDonald, Malcolm ISBN 0750647590
- MARKETING PLAN by Wood, Marian ISBN 0131759477
- MARKETING PLANS IN A WEEK by ROS JAY ISBN 0340849576
- MARKETING STRATEGY AND MANAGEMENT by Baker, Michael J ISBN 0333748565
- MARKETING STRATEGY by Fifield, Paul ISBN 0750632844
- MARKETING TODAY by OLIVER, GORDON (UNIVERSITY OF PORTSMOUTH) ISBN 0132030012
- MARKETING by RUDELIUS, WILLIAM (UNIVERSITY OF ST THOMAS, USA) ISBN 0071196501
- MASTERING MARKETING MANAGEMENT by Cartwright, Roger I ISBN 0333948971
- Meeting Customer Needs by Smith, Ian ISBN 0750633913
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- PERMISSION MARKETING by Godin, Seth ISBN 0743221427
- PLANNING & CONTROL 11 by BPP ISBN 0751741353
- PLANNING MEDIA by Donnelly, William J ISBN 0135678358
- PORTABLE MBA IN MARKETING by Hiam, Alexander ISBN 0471193674
- POWER BASE SELLING by Holden, Jim ISBN 0471327336
- PRACTICAL SALES MANAGEMENT by Noonan, Chris J ISBN 0750633611
- PRINCIPLES AND PRACTICE OF MARKETING by Jobber, David ISBN 0077096134
- PRINCIPLES OF SERVICES MARKETING by Palmer, Adrian ISBN 0077097483
- PROACTIVE SALES MANAGEMENT by Miller, William C ISBN 0814405452
- PROMOTIONAL MARKETING HANDBOOK by Brown, Chris ISBN 0749433019
- PUBLIC SECTOR MARKETING by Chapman, David ISBN 0273623478
- Pay for Performance by Fiore, Frank ISBN 0789725258
- Powerful Products by Bean, Roger ISBN 0814405665
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- REINVENTING THE BRAND by Kapferer, Jean Noel ISBN 0749435933
- RELATIONSHIP MARKETING MANAGEMENT by MARANDI, EBI (UNIVERSITY OF BOURNMOUTH) ISBN 1861529317
- RELATIONSHIP MARKETING by Christopher, Martin, etc. ISBN 0750636262
- RETAIL MARKETING MANAGEMENT by Gilbert, David ISBN 0273655116
- RETAIL MARKETING by MCGOLDRICK, PETER (MANCHESTER SCHOOL OF MANAGEMENT, UMIST) ISBN 0077092503
- RETAILING by OMAR, OGENYI (SENIOR LECTURER, SOUTH BANK UNIVERSITY BUSINES ISBN 0333997697
- RETHINKING THE SALES FORCE by Rackham, Neil ISBN 0071342532
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- SALES FORCE MANAGEMENT WITH EXCEL SPREADSHEETS by MARSHALL, GREG W. (OKLAHOMA STATE UNIVERSITY, USA) ISBN 007121321X
- SALES MANAGEMENT AND ORGANISATION by Green, Peter ISBN 185418167X
- SALES MANAGEMENT by Calvin, Robert J ISBN 007136434X
- SALES MANAGEMENT by Donaldson, Bill ISBN 0333710444
- SALES MANAGEMENT by INGRAM, THOMAS N. ISBN 0030266998
- SALES TEAM LEADERSHIP by Little, Graham ISBN 1852523379
- SALES TRAINING HANDBOOK by Magee, Jeff ISBN 0071375163
- SECRETS OF WORD-OF-MOUTH MARKETING by Silverman, George ISBN 0814470726
- SELLING MACHINE by Sanchez, Diane ISBN 0749434554
- SELLING TO MAJOR ACCOUNTS by Bacon, Terry R ISBN 0814404626
- SELLING by COOPER, SIMON MCIM MIMGT MISM (BOURNEMOUTH AND POOLE COLLEGE ISBN 0273623788
- SERVICES MARKETING MANAGEMENT by Kasper, Hans, etc. ISBN 0471984906
- SERVICES MARKETING by BITNER, MARY (ARIZONA STATE UNIVERSITY, TEMPE, USA) ISBN 0071199144
- SERVICES MARKETING by Bitner, Mary Jo ISBN 0072471425
- SERVICES MARKETING by HARRIS, KIM (SENIOR LECTURER, SHEFFIELD UNIVERSITY BUSINESS ISBN 0333777921
- SERVICES MARKETING by HARRIS, KIM (SENIOR LECTURER, SHEFFIELD UNIVERSITY BUSINESS ISBN 033377793X
- SEVEN POWER STRATEGIES FOR BUILDING CUSTOMER LOYALTY by Timm, Paul R ISBN 081440569X
- SIX WEEKS TO PERFECT YOUR MARKETING SKILLS by Jay, Ros ISBN 0340812613
- SOLUTION SELLING by BOSWORTH, MICHAEL T. ISBN 0786303158
- SPORTS MARKETING by Shank, Matthew D ISBN 0130407917
- STRATEGIC BRAND MANAGEMENT by Kapferer, Jean Noel ISBN 0749420693
- STRATEGIC MARKET MANAGEMENT by Aaker, David A ISBN 0471415723
- STRATEGIC MARKET PLANNING by McNamee, Patrick B ISBN 0471499978
- STRATEGIC MARKETING MANAGEMENT by Wilson, R M S ISBN 075062244X
- STRATEGIC MARKETING by Ensor, John ISBN 0750652365
- STRATEGIC MARKETING by PIERCY, NIGEL (CRANFIELD UNIVERSITY) ISBN 0071151613
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