DYNAMICS OF ADVERTISING by BOTTERILL, JACKIE (ALL UNIVERSITY OF EAST LONDON) ISBN 9058230856
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[edit] DYNAMICS OF ADVERTISING
This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psychosocial study of all forms of public communication.
[edit] Book Details
[edit] Title
DYNAMICS OF ADVERTISING
[edit] Author
BOTTERILL, JACKIE (ALL UNIVERSITY OF EAST LONDON)
[edit] ISBN
9058230856
[edit] Published
17/11/2000
[edit] Publisher
TAYLOR & FRANCIS BOOKS LTD
[edit] Binding
paperback
[edit] Retail Price
24.99 (GBP)
[edit] Typical Price Online
23.74 (GBP)
[edit] Buy Book Online
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