GREENER MARKETING A GLOBAL PERSPECTIVE ON GREENER MARKETING PRACTICE 2ND ED by Polonsky, Michael Jay ISBN 1874719144
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[edit] GREENER MARKETING A GLOBAL PERSPECTIVE ON GREENER MARKETING PRACTICE 2ND ED
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
[edit] Book Details
[edit] Title
GREENER MARKETING A GLOBAL PERSPECTIVE ON GREENER MARKETING PRACTICE 2ND ED
[edit] Author
Polonsky, Michael Jay
[edit] ISBN
1874719144
[edit] Published
30/07/1999
[edit] Publisher
GREENLEAF PUBLISHING LTD
[edit] Binding
hardback
[edit] Retail Price
35 (GBP)
[edit] Typical Price Online
35 (GBP)
[edit] Buy Book Online
If you wish to purchase GREENER MARKETING A GLOBAL PERSPECTIVE ON GREENER MARKETING PRACTICE 2ND ED, written by Polonsky, Michael Jay and published by GREENLEAF PUBLISHING LTD on 30/07/1999 then we have listed a few select online book retailers who can provide good value and service.
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