GUERRILLA PR WIRED by Levine, Michael ISBN 0071382313
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[edit] GUERRILLA PR WIRED
This text re-examines the principles of guerrilla PR. It explains the tenets of guerrilla PR and how they have changed with technology, describes how web sites for media outlets are constructed, and delves into ways a web program can be used solo or in addition to print or broadcast PR campaigns.
Guerrilla PR Wired re-examines the principles of Guerrilla PR (first introduced in the author's best-selling book Guerrilla PR; HarperCollins, 1993), the technique for creating affordable publicity on the fly, for the age of the World Wide Web. Written in the Levine's friendly, 'coaching,' tone, Guerrilla PR Wired explains the tenets of guerrilla PR and how they have changed with technology, describes how web sites for media outlets are constructed and who is accessible through them, and delves deep into the various ways a web program can be used either solo or in addition to a print or broadcast PR campaign. Readers will learn how the pros use the web for publicity, how to focus on a target to get superior results and how to avoid all the pitfalls and mishaps that lie in wait for the web PR novice. Plus, the text includes remarkable and true stories of PR success on the web and information from leading web site developers, web masters, editors and producers who have been swayed by savvy web-based guerrilla PR.
[edit] Book Details
[edit] Title
GUERRILLA PR WIRED
[edit] Author
Levine, Michael
[edit] ISBN
0071382313
[edit] Published
08/01/2002
[edit] Publisher
McGraw-Hill Publishing Co.
[edit] Binding
hardback
[edit] Retail Price
16.99 (GBP)
[edit] Typical Price Online
16.99 (GBP)
[edit] Buy Book Online
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