GUIDE TO MEDIA RELATIONS by SCHENKLER, IRV ISBN 0131405675

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Contents

[edit] GUIDE TO MEDIA RELATIONS

Exploring how to effectively communicate with the media, this text offers students a practical guide to various aspects of media relations. It is intended for courses in Corporate Communications, Public Relations, Media and Business Relations, Management Communications, Crisis Management, and Integrated Marketing Communications.


[edit] Book Details

[edit] Title

GUIDE TO MEDIA RELATIONS

[edit] Author

SCHENKLER, IRV

[edit] ISBN

0131405675

[edit] Published

03/07/2003

[edit] Publisher

Prentice Hall

[edit] Binding

paperback

[edit] Retail Price

13.99 (GBP)

[edit] Typical Price Online

13.99 (GBP)

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ISBN 0131405675


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