HANDBOOK OF KEY CUSTOMER RELATIONSHIP MANAGEMENT by Burnett, Ken ISBN 0273650319
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[edit] HANDBOOK OF KEY CUSTOMER RELATIONSHIP MANAGEMENT
This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.
The handbook of KCRM (Key Customer Relationship Management) is the definitive guide to winning, managing your key customers and provides you with all you need to know about how to develop your business for them.
[edit] Book Details
[edit] Title
HANDBOOK OF KEY CUSTOMER RELATIONSHIP MANAGEMENT
[edit] Author
Burnett, Ken
[edit] ISBN
0273650319
[edit] Published
13/12/2000
[edit] Publisher
Financial Times Prentice Hall
[edit] Binding
paperback
[edit] Retail Price
40 (GBP)
[edit] Typical Price Online
39.2 (GBP)
[edit] Buy Book Online
If you wish to purchase HANDBOOK OF KEY CUSTOMER RELATIONSHIP MANAGEMENT, written by Burnett, Ken and published by Financial Times Prentice Hall on 13/12/2000 then we have listed a few select online book retailers who can provide good value and service.
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