HARD ROAD TO THE SOFTER SIDE by Martinez, Arthur C ISBN 0812929608
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[edit] HARD ROAD TO THE SOFTER SIDE
The CEO of Sears describes the company's near destruction in the early 1990s and its transformation back into a profitable enterprise.
The just-retired CEO of Sears offers a candid account of one of the biggest and most intriguing business stories of our time - the two transformations of his company and its struggle to emerge from its old-economy as a new-economy winner. When Arthur Martinez took charge at Sears in 1992, he found a once-great company facing a loss of $4 billion, with a Soviet-style bureaucracy, little idea of its target customer and an army of disheartened employees. Many experts thought Sears was too far gone to save. But save it Martinez did, putting Sears in the black by 1994 and sailing on through 1997. Then Sears hit the wall again with new aggressive competitors challenging traditional retailers, a huge ethics problem relating to the way it treated customers who declared bankruptcy, a war for talent as competitors lured away key staff and a slowdown in sales. Today Sears is once again a healthy company. The story of how Martinez and his team worked their way through not one but two crises is a compelling - and highly instructive - one for anyone who works, shops or lives in the new economy.
[edit] Book Details
[edit] Title
HARD ROAD TO THE SOFTER SIDE
[edit] Author
Martinez, Arthur C
[edit] ISBN
0812929608
[edit] Published
22/12/2006
[edit] Publisher
Times Books, U.S.
[edit] Binding
hardback
[edit] Retail Price
18.99 (GBP)
[edit] Typical Price Online
17.09 (GBP)
[edit] Buy Book Online
If you wish to purchase HARD ROAD TO THE SOFTER SIDE, written by Martinez, Arthur C and published by Times Books, U.S. on 22/12/2006 then we have listed a few select online book retailers who can provide good value and service.
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