HOSPITALITY SALES AND PROMOTION by Taylor, Derek ISBN 0750649860
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[edit] HOSPITALITY SALES AND PROMOTION
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
Professional Hospitality Guides - An essential, practical and explanatory guide to sales promotion - International case studies illustrating tried and proven methods - Well-known, experienced author - Easy to read and understand Hospitality Sales and Promotion: strategies for success is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide helps managers to identify: - How to organise and prioritise sales and marketing activities - Who their customers are - market segments and groups - How they can reach them effectively - the secrets of successful public relations - New and traditional technologies - from direct mail to using the Internet to maximum advantage. Generally acknowledged to be one of the best UK practitioners in the field, Derek Taylor has a wealth of experience in the industry, and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
[edit] Book Details
[edit] Title
HOSPITALITY SALES AND PROMOTION
[edit] Author
Taylor, Derek
[edit] ISBN
0750649860
[edit] Published
25/05/2001
[edit] Publisher
Butterworth-Heinemann Ltd
[edit] Binding
paperback (C format)
[edit] Retail Price
19.99 (GBP)
[edit] Typical Price Online
19.99 (GBP)
[edit] Buy Book Online
If you wish to purchase HOSPITALITY SALES AND PROMOTION, written by Taylor, Derek and published by Butterworth-Heinemann Ltd on 25/05/2001 then we have listed a few select online book retailers who can provide good value and service.
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