IMC by Duncan, Tom ISBN 0071123822
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[edit] IMC
This text answers the questions of when to use, how to use, and who should be involved in the interrelated functions of marketing. It also teaches the cost effectiveness of developing brand relationship and integrating the consumer into business-to-business versus business-to-customer marketing.
This is an applied text with a strong brand message. Most books on the market teach functions but neglect integration and organisation, which should be the very foundation of marketing. This text answers the questions of when to use, how to use, and who should be involved in the interrelated functions of marketing today. It also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller) and how to integrate the consumer into business-to-business marketing vs. business-to-consumer marketing.
[edit] Book Details
[edit] Title
IMC
[edit] Author
Duncan, Tom
[edit] ISBN
0071123822
[edit] Published
01/10/2001
[edit] Publisher
McGraw-Hill Publishing Co.
[edit] Binding
hardback
[edit] Retail Price
37.99 (GBP)
[edit] Typical Price Online
37.99 (GBP)
[edit] Buy Book Online
If you wish to purchase IMC, written by Duncan, Tom and published by McGraw-Hill Publishing Co. on 01/10/2001 then we have listed a few select online book retailers who can provide good value and service.
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