INTERNATIONAL MARKETING by Cateora, Philip R ISBN 0071123121
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[edit] INTERNATIONAL MARKETING
This 11th edition of 'International Marketing' has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena.
[edit] Book Details
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[edit] Title
INTERNATIONAL MARKETING
[edit] Author
Cateora, Philip R
[edit] ISBN
0071123121
[edit] Published
01/08/2001
[edit] Publisher
McGraw-Hill Publishing Co.
[edit] Binding
paperback
[edit] Retail Price
38.99 (GBP)
[edit] Typical Price Online
38.99 (GBP)
[edit] Buy Book Online
If you wish to purchase INTERNATIONAL MARKETING, written by Cateora, Philip R and published by McGraw-Hill Publishing Co. on 01/08/2001 then we have listed a few select online book retailers who can provide good value and service.
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