INTERNATIONAL MARKETING by McAuley, Andrew ISBN 0471897442
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[edit] INTERNATIONAL MARKETING
Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.
[edit] Book Details
[edit] Title
INTERNATIONAL MARKETING
[edit] Author
McAuley, Andrew
[edit] ISBN
0471897442
[edit] Published
18/04/2001
[edit] Publisher
John Wiley & Sons Ltd
[edit] Binding
paperback
[edit] Retail Price
28.99 (GBP)
[edit] Typical Price Online
28.99 (GBP)
[edit] Buy Book Online
If you wish to purchase INTERNATIONAL MARKETING, written by McAuley, Andrew and published by John Wiley & Sons Ltd on 18/04/2001 then we have listed a few select online book retailers who can provide good value and service.
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