INTRODUCTION TO MEDIA ECONOMICS by Doyle, Gillian ISBN 076196875X
From Student Book World
|
[edit] INTRODUCTION TO MEDIA ECONOMICS
Provides a clear, precise introduction to the key economic concepts and issues affecting the media. Covers a wide range of media activity: advertising, television, film, print media and new media and considers the key industrial questions facing the media industries today.
An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key industrial questions facing the media industries today * relates economic theory to business practice * covers a wide range of media activity - advertising, television, film, print media, and new media * looks at the impact of economics on public policy The study of media has traditionally been dominated by disciplines other than economics. In recent years, however, issues such competition and industrial concentration have spilt over into the agenda of mainstream media studies. An Introduction to Media Economics opens up these issues for non-specialists and offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
[edit] Book Details
[edit] Title
INTRODUCTION TO MEDIA ECONOMICS
[edit] Author
Doyle, Gillian
[edit] ISBN
076196875X
[edit] Published
31/03/2002
[edit] Publisher
Sage Publications Ltd
[edit] Binding
paperback
[edit] Retail Price
18.99 (GBP)
[edit] Typical Price Online
18.04 (GBP)
[edit] Buy Book Online
If you wish to purchase INTRODUCTION TO MEDIA ECONOMICS, written by Doyle, Gillian and published by Sage Publications Ltd on 31/03/2002 then we have listed a few select online book retailers who can provide good value and service.
| ISBN 076196875X |
|---|
If you are interested in this book then you might find this Overseas Property forum of some interest. They have a lot of investment property resources. If you wish to sell your property then you may want to list it in the overseas property for sale section.
