MYTH OF CONSUMERISM by Lodziak, Conrad ISBN 074531760X
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[edit] MYTH OF CONSUMERISM
Consumerism and consumer culture have become central to critical discussions of identity, postmodernity and culture as never before. This work challenges the assumptions behind these discussions of consumerism.
Life in the west is lived within a culture awash with the advertising, brand names and labels of conspicuous consumerism. Accordingly, consumerism and consumer culture have become central to critical discussions of identity, postmodernity and culture as never before. And yet critiques of consumerism are largely confined to those who argue either for or against notions of elitism or manipulation. In the main, theorists such as Bauman, Giddens and Hall do not offer alternatives to consumerism, but argue that it is an all-enveloping and inescapable imperative, and a dominant motivation in contemporary life. This book challenges the assumptions behind these discussions of consumerism, and to broaden our understanding of the true nature of contemporary society. Lodziak argues that all-encompassing visions of consumerism are useful only as an ideology. They are not a realistic representation of modern culture and society, and, therefore, the understanding of identity that they offer is limited. In The Myth of Consumerism Lodziak opens up the debate, offering a cogent critique of consumer culture and analysing the role it really plays in our lives.
[edit] Book Details
[edit] Title
MYTH OF CONSUMERISM
[edit] Author
Lodziak, Conrad
[edit] ISBN
074531760X
[edit] Published
11/01/2002
[edit] Publisher
Pluto Press
[edit] Binding
paperback
[edit] Retail Price
16.99 (GBP)
[edit] Typical Price Online
15.29 (GBP)
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