NON-DESIGNER'S DESIGN BOOK: DESIGN AND TYPOGRAPHIC PRINCIPLES FOR THE VISUAL NOVICE by Williams, Robin ISBN 1566091594
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[edit] NON-DESIGNER'S DESIGN BOOK: DESIGN AND TYPOGRAPHIC PRINCIPLES FOR THE VISUAL NOVICE
This guide introduces the non-designer to the four basic principles of design that form the backbone of every well-designed piece, namely proximity, alignment, repetition, and contrast. Each principle is clearly described and defined in jargon free language. Design examples illustrate the text.
This book is for the secretary laying out an office newsletter, the entrepreneur designing her own advertising, the student wanting a better-looking term paper, or the professional creating a lasting impression with a new client. As a book of general design principles, it doesnt matter what computer one is using, or whether one is using a computer at all - the principles and terminology of good design remain the same. Robin assumes that readers simply want to know how to make pages look better. She equips them with the four basic concepts used in virtually every well-designed job. Dozens of real-world examples enliven the text and demonstrate that Robin practices what she preaches: Good design does indeed capture the readers attention. In the second half, the focus is on type, specifically the problem of combining multiple typefaces. Robin demonstrates that in page design, as in life, a relationship is established that is either concordant, conflicting, or contrasting. Each chapter is conveniently summarized, and there are practical design exercises, optional quizzes, and bibliography. Throughout the book, readers are encouraged to feel at ease in the often confusing world of graphic design.
[edit] Book Details
[edit] Title
NON-DESIGNER'S DESIGN BOOK: DESIGN AND TYPOGRAPHIC PRINCIPLES FOR THE VISUAL NOVICE
[edit] Author
Williams, Robin
[edit] ISBN
1566091594
[edit] Published
25/07/1994
[edit] Publisher
Peachpit Press Publications, U.S.
[edit] Binding
paperback
[edit] Retail Price
16.99 (GBP)
[edit] Typical Price Online
16.99 (GBP)
[edit] Buy Book Online
If you wish to purchase NON-DESIGNER'S DESIGN BOOK: DESIGN AND TYPOGRAPHIC PRINCIPLES FOR THE VISUAL NOVICE, written by Williams, Robin and published by Peachpit Press Publications, U.S. on 25/07/1994 then we have listed a few select online book retailers who can provide good value and service.
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