PROMOTION AND MARKETING FOR BROADCASTING, CABLE AND THE WEB by Eastman, Susan Tyler ISBN 024080497X
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[edit] PROMOTION AND MARKETING FOR BROADCASTING, CABLE AND THE WEB
Covering promotion for television, cable and radio, the fourth edition of this textbook has been updated to encompass the enormous structural and economic changes in the industry since the 1990s. New emphasis is placed on the role of the World Wide Web and global marketing.
Promotion & Marketing for Broadcasting, Cable & the Web is one of the only books about promotion for TV, cable and radio. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90's. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this text include: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.
[edit] Book Details
[edit] Title
PROMOTION AND MARKETING FOR BROADCASTING, CABLE AND THE WEB
[edit] Author
Eastman, Susan Tyler
[edit] ISBN
024080497X
[edit] Published
31/10/2001
[edit] Publisher
Focal Press
[edit] Binding
paperback
[edit] Retail Price
25.99 (GBP)
[edit] Typical Price Online
25.99 (GBP)
[edit] Buy Book Online
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