PUBLIC RELATIONS FOR MARKETING PROFESSIONALS by Haywood, Roger ISBN 033368477X
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[edit] PUBLIC RELATIONS FOR MARKETING PROFESSIONALS
A practical textbook for marketing professionals, senior executives in business, students at both undergraduate and MBA level and those studying for the Chartered Institute of Marketing Diploma. Haywood uses real business examples to illustrate successes and failures in the field.
'Public relations affects all aspects of the organisation. There can be few areas where it has greater impact than in marketing. Public relations not only creates better awareness of the marketing offer, used effectively it can help to build those relationships of mutual goodwill and support that represent the best long term marketing investment. Roger Haywood knows how business works and his book is a valuable addition to the understanding of these important processes.' - Sir Colin Marshall, chairman British Airways 'Clearly, marketing is central to the commercial success of any business organisation. Yet, some public relations issues can enhance or ruin the reputation and have enormous impact on marketing effectiveness and profit performance...Roger Haywood outlines some of the management approaches that will help a good marketing professional get a grip in these areas and enable him or her to use public relations to make the maximum contribution to marketing effectiveness. It should be essential reading.' - Stephen Robertson, marketing director, B & Q plc and chairman of The Marketing Society Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public relations can destroy products...or even close companies! An experienced professional in the field of business communications, Roger Haywood shows how to improve marketing effectiveness through good public relations. Eminently practical, it provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations.
[edit] Book Details
[edit] Title
PUBLIC RELATIONS FOR MARKETING PROFESSIONALS
[edit] Author
Haywood, Roger
[edit] ISBN
033368477X
[edit] Published
07/11/1997
[edit] Publisher
[edit] Binding
paperback
[edit] Retail Price
26.99 (GBP)
[edit] Typical Price Online
26.45 (GBP)
[edit] Buy Book Online
If you wish to purchase PUBLIC RELATIONS FOR MARKETING PROFESSIONALS, written by Haywood, Roger and published by on 07/11/1997 then we have listed a few select online book retailers who can provide good value and service.
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