PUBLIC RELATIONS PRACTICES by Center, Allen H ISBN 0136138039
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[edit] PUBLIC RELATIONS PRACTICES
A casebook for undergraduate/ graduate-level courses in Public Relations Management, Introductory Public Relations, Public Relations Campaigns, Cases & Problems, and Business Communications.
A casebook for undergraduate/ graduate-level courses in Public Relations Management, Introductory Public Relations, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations - involving all types and sizes of organizations. *Begins with a description of the purposes of public relations and the manner in which the function deals with corporate problems and opportunities. *Employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. *Comprehensive introductions to each case section. Delve into theory and history relating to the particular arena of public relations covered in the chapter. *A mix of short and lengthy cases and a selection of familiar current and classic precedent-setting cases. . *Case topics that entry-level practitioners can readily identify with: Including broad matters of public concern such as animal rights activism, the political correctness debate, corporate ethics and integrity, unsafe products, and financial takeovers. *Open-ended cases: Some cases end favorably for the organization involved, some end in failure, and others are unresolved. *Uses a narrative description rather than a set format in presenting each case. *Concludes each chapter with one or two case problems.
[edit] Book Details
[edit] Title
PUBLIC RELATIONS PRACTICES
[edit] Author
Center, Allen H
[edit] ISBN
0136138039
[edit] Published
30/11/1998
[edit] Publisher
Prentice-Hall
[edit] Binding
paperback
[edit] Retail Price
47.99 (GBP)
[edit] Typical Price Online
47.99 (GBP)
[edit] Buy Book Online
If you wish to purchase PUBLIC RELATIONS PRACTICES, written by Center, Allen H and published by Prentice-Hall on 30/11/1998 then we have listed a few select online book retailers who can provide good value and service.
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