PUBLIC RELATIONS STRATEGY by Oliver, Sandra ISBN 0749435410

From Student Book World

Contents 1 PUBLIC RELATIONS STRATEGY 1.1 Book Details 1.1.1 Title 1.1.2 Author 1.1.3 ISBN 1.1.4 Published 1.1.5 Publisher 1.1.6 Binding 1.1.7 Retail Price 1.1.8 Typical Price Online 2 Buy Book Online

[edit] PUBLIC RELATIONS STRATEGY

This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.

This book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned public relations practitioners and students who, although aware of the tactical requirements of the profession (for example, media relations, trade shows, publicity events, external publication production, etc), struggle with questions concerning overall management strategy. Clearly explained and using case studies from around the world, this is a title for those who wish to explore strategic management theories and models.

[edit] Book Details

[edit] Title

PUBLIC RELATIONS STRATEGY

[edit] Author

Oliver, Sandra

[edit] ISBN

0749435410

[edit] Published

01/09/2001

[edit] Publisher

Kogan Page Ltd

[edit] Binding

paperback

[edit] Retail Price

16.99 (GBP)

[edit] Typical Price Online

16.99 (GBP)

[edit] Buy Book Online

If you wish to purchase PUBLIC RELATIONS STRATEGY, written by Oliver, Sandra and published by Kogan Page Ltd on 01/09/2001 then we have listed a few select online book retailers who can provide good value and service.

	ISBN 0749435410 BUY NOW

If you are interested in this business book then you might find this Overseas Property Forum of some interest. They have a lot of overseas property resources. If you wish to sell your property then you may want to list it in the overseas property for sale section.