RETAIL MARKETING by Omar, Ogenyi Ejye ISBN 0273638599
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[edit] RETAIL MARKETING
This text is an introduction to retail marketing, covering a range of different retail organizations. It looks at the nature of retail marketing, its environment, consumer behaviour, segmentation and positioning, and the retail marketing mix.
This text provides a comprehensive introduction to retail marketing covering a wide range of types of retail organisation. It has a coherent structure, looking first at the nature of retail marketing, then at the environment, at consumer behaviour, segmentation and positioning and at the retail marketing mix. The book ends with chapters on retail marketing planning and control and a specific chapter on international retail marketing. *Separate chapters on retail segmentation and positioning and on international retailing. *Full of examples and mini cases. *Case study with discussion questions at the end of each chapter.
[edit] Book Details
[edit] Title
RETAIL MARKETING
[edit] Author
Omar, Ogenyi Ejye
[edit] ISBN
0273638599
[edit] Published
14/04/1999
[edit] Publisher
Pitman Publishing
[edit] Binding
paperback
[edit] Retail Price
40.99 (GBP)
[edit] Typical Price Online
40.17 (GBP)
[edit] Buy Book Online
If you wish to purchase RETAIL MARKETING, written by Omar, Ogenyi Ejye and published by Pitman Publishing on 14/04/1999 then we have listed a few select online book retailers who can provide good value and service.
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