RISK ISSUES AND CRISIS MANAGEMENT by Regester, Michael ISBN 0749436352
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[edit] RISK ISSUES AND CRISIS MANAGEMENT
This manual demonstrates how issues and crises can be handled safely and effectively with minimum damage and disruption. It includes examples, case studies and models to show how complex crises have been handled in practice, including both successful and unsuccessful campaigns.
In today's environment, organisations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and an increasingly intrusive news media. This is particularly crucial when things go wrong - when crises are handled badly they can cause severe damage to an organisation's reputation, sales, profitability and share price. Risk Issues and Crisis Management shows clearly how issues and crises can be handled successfully and effectively with minimum damage and disruption. The book includes examples, case studies and models to show how complex crises have been handled in practice, including both successful and unsuccessful campaigns. Endorsed by the Institute of Public Relations, this title is essential reading for managers and PR practitioners as well as all students of public relations.
[edit] Book Details
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[edit] Title
RISK ISSUES AND CRISIS MANAGEMENT
[edit] Author
Regester, Michael
[edit] ISBN
0749436352
[edit] Published
15/12/2001
[edit] Publisher
Kogan Page Ltd
[edit] Binding
paperback
[edit] Retail Price
16.99 (GBP)
[edit] Typical Price Online
16.99 (GBP)
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If you wish to purchase RISK ISSUES AND CRISIS MANAGEMENT, written by Regester, Michael and published by Kogan Page Ltd on 15/12/2001 then we have listed a few select online book retailers who can provide good value and service.
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