STRATEGIC COMMUNICATIONS MANAGEMENT by White, Jon ISBN 0201593769

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Contents

[edit] STRATEGIC COMMUNICATIONS MANAGEMENT

Covers the analytic techniques necessary for the effective management of public relations, and suggests practical steps to success. Adopting a managerial and strategic focus, the work draws on the Economist Intelligence Unit's research featuring cases and examples of the best practices.


[edit] Book Details

[edit] Title

STRATEGIC COMMUNICATIONS MANAGEMENT

[edit] Author

White, Jon

[edit] ISBN

0201593769

[edit] Published

24/11/1994

[edit] Publisher

Addison-Wesley

[edit] Binding

paperback

[edit] Retail Price

52.99 (GBP)

[edit] Typical Price Online

47.69 (GBP)

[edit] Buy Book Online

If you wish to purchase STRATEGIC COMMUNICATIONS MANAGEMENT, written by White, Jon and published by Addison-Wesley on 24/11/1994 then we have listed a few select online book retailers who can provide good value and service.

ISBN 0201593769


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