UNDERSTANDING MEDIA by McLuhan, Marshall ISBN 041525549X
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[edit] UNDERSTANDING MEDIA
Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
When Marshall McLuhan first coined the phrases 'global village' and 'the medium is the message' in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
[edit] Book Details
[edit] Title
UNDERSTANDING MEDIA
[edit] Author
McLuhan, Marshall
[edit] ISBN
041525549X
[edit] Published
18/05/2001
[edit] Publisher
Routledge
[edit] Binding
hardback
[edit] Retail Price
55 (GBP)
[edit] Typical Price Online
55 (GBP)
[edit] Buy Book Online
If you wish to purchase UNDERSTANDING MEDIA, written by McLuhan, Marshall and published by Routledge on 18/05/2001 then we have listed a few select online book retailers who can provide good value and service.
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